We create brand assets and packaging to break into the major supermarkets.

Taking the leap into the national arena, a Scottish company with two high quality homemade products approached us to develop their identity and packaging.

They have been awarded a contract to provide two new lines to the major supermarkets; fresh jam, and fresh soup. We developed two primary brand assets to balance the creative- presenting the authentic, cottage-industry appeal- while maintaining corporate credibility in a supermarket environment.

The output? Product identities with shared emphasis on both their freshness and a company ‘endorsement ’ roundel, to promote the authentic cottage-industry appeal.