Milk. Designing shelf-edge standout for self-heating baby bottles.

Milk is a studio packaging project, designed to create shelf-edge standout and wow factor, for a range of self-heating baby bottles.


We saw a great piece of technology launch last year in the form of a self heating baby bottle, and wanted to explore how we could get consumers to engage with the proposition in a busy retail environment, while simultaneously reassuring mums about it’s terrific safety credentials.


What better way than to overhaul the packaging, with a high-impact Tetrapak carton, to create an assertive position on retailers shelves, and draw on the safe, nostalgic notions of traditional milk packaging for parents looking for reassurance?