Unicef nail doormat standout with ‘please pick up’ messaging

Unicef’s latest doordrop campaign features a great, dualistic proposition. Please pick up.

 

‘Please pick up’ is printed in a full bleed image across the envelope, as if graffetied over the head of a child, who’s roughing it on the street.

 

A great way to shout at consumers from the doormat, and to engage with the fund-raising message wrapped inside.

 

Pick me up – great standout from a Unicef doordrop campaign.