Specsavers launch a cheeky press ad today, capitalising on Korean flag fiasco

Well known for its quick turn around press advertising – Specsavers has launched its tongue-in-cheek ad featuring the North Korean and South Koreans flags alongside the brand’s ‘Should’ve gone to Specsavers’ slogan written in Korean.

To be shown in the sport and Olympic supplements of several major newspapers today, it refers to the fiasco where the Korean flags came to be mixed up at the women’s football match in Hampden earlier this week.

The ad is a great way to capitalise on the Olympics and be “a gentle reminder that to get the best view of the action, a visit to your local Specsavers might be a good idea.” Richard Holmes, marketing director of Specsavers