Author: gemh

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“Don’t try to tell the entire brand story in a logo,” and other industry insights

Design innovation happens when technology, business & human values meet

In a world where new tech emerges at pace, those who anticipate change & are quickly able to adapt will thrive

Whitecoats Global are a specialist healthcare recruitment company, providing a premium service to place medical professionals in specially chosen centres around the world. We worked with Whitecoats Global to create a brand identity and website that would reflect the level of service offered and quality of

How to measure the success of digital marketing across devices and platforms

Do your customers believe you? And is it important?

A set of design thinking principles, with a focus on user outcomes, building multidisciplinary teams & reinvention

How to achieve the right tone of voice for your brand

Copywriting can be more than tone of voice, forming an integral part of a company’s brand strategy

Embed design at a strategic level, in order to “realise its full potential”