Author: gemh

HomeArticles posted by gemh

Brand, Twitter

“Don’t try to tell the entire brand story in a logo,” and other industry insights http://designtaxi.com/interstitial.html?

Twitter

Design innovation happens when technology, business & human values meet

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In a world where new tech emerges at pace, those who anticipate change & are quickly able to adapt will thrive https://t.co/x6MYWdfJdc

Brand, Digital, Work

Whitecoats Global are a specialist healthcare recruitment company, providing a premium service to place medical professionals in specially chosen centres around the world. We worked with Whitecoats Global to create a brand identity and website that would reflect the level of service offered and quality of

Twitter

How to measure the success of digital marketing across devices and platforms https://www.marketingweek.com/2016/06/17/

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Do your customers believe you? And is it important? http://www.designcouncil.org.uk/news-opinion/

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A set of design thinking principles, with a focus on user outcomes, building multidisciplinary teams & reinvention www.ibm.com/design/thinking/

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How to achieve the right tone of voice for your brand https://econsultancy.com/blog/67268

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Copywriting can be more than tone of voice, forming an integral part of a company’s brand strategy http://www.davidairey.com/

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Embed design at a strategic level, in order to “realise its full potential” http://www.designweek.co.uk/