We create brand assets and packaging to break into the major supermarkets.
Taking the leap into the national arena, a Scottish company with two high quality homemade products approached us to develop their identity and packaging.
They have been awarded a contract to provide two new lines to the major supermarkets; fresh jam, and fresh soup. We developed two primary brand assets to balance the creative- presenting the authentic, cottage-industry appeal- while maintaining corporate credibility in a supermarket environment.
The output? Product identities with shared emphasis on both their freshness and a company ‘endorsement ’ roundel, to promote the authentic cottage-industry appeal.
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Marriage is a leading creative agency in London and Bristol, specialising in brand, digital, direct respose and experience design. Our blog provides a commentary on the UK’s leading marketing campaigns, creative executions and industry-wide thought leadership.