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Umbrella installation makes for a super-cool high street

A sky of suspended multi coloured umbrellas is floating above the town of Águeda, in Portugal. How else would you shade a beautiful little town from the summer Sun?

 

Umbrella public art installation. Images courtesy of Diana Tavares and Patrícia Almeida.

 

As well as bringing the sky to life, the public art installation makes for a very funky atmosphere down the street, casting it’s unusual shadows over the floor, allowing glimpses of light to break through.

 

We’re always on the look out for great pieces of experiential design, and this will definitely be one to stay in the inspiration book.

 

Are you in retail? How are you making a great summer experience in store this year?

 

 

 

 

Posted on July 30th, 2012

About Gemma Hayhurst

As lead creative, Gemma's expertise lies in brand development, print and packaging design. Her portfolio includes work on major accounts including WWF, Tesco, and the NHS.

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Marriage is a leading creative agency in London and Bristol, specialising in brand, digital, direct respose and experience design. Our blog provides a commentary on the UK’s leading marketing campaigns, creative executions and industry-wide thought leadership.

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