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Origami shot glass and greetings card – a perfect birthday synergy

Greetings card and stationers, 55 Hi’s have gone one step further from their usual tongue-in-cheek creative executions, with a greetings card that folds into a fully functioning, cardboard shot glass.

 

Coming in two formats – a standard card for the tighter friend, or a ‘hanger’ to lasso over the neck of an accompanying bottle from those more generous, the origami glass simply snaps out, and holds itself together with four tabs.

 

A nice example of a solution that adds value to the consumer. And with cards retailing at $4.99, a neat demonstration of design creating value that can be used over and over again.

 

Posted on May 1st, 2012

About Dave Hayhurst

Dave is head strategist and account manager at Marriage. He has extensive experience in consumer marketing, from executing campaigns in the national press, direct mail with Sky TV and digital marketing in the mobile app space.

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Marriage is a leading creative agency in London and Bristol, specialising in brand, digital, direct respose and experience design. Our blog provides a commentary on the UK’s leading marketing campaigns, creative executions and industry-wide thought leadership.

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