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The future of social media promotion lies in the art of the online video.

Marketing techniques are constantly being re-evaluated in order to  promote products more effectively. Ads are becoming increasingly targeted because of the enablement of social media and Marc Pritchard, Procter & Gamble’s global brand building officer is suggesting that the future marketing buzz lies in online videos.

 

This medium combines the assets of television and digital to form an ad that can be more strategically distributed than ever before. Social media allows the audience to be phenomenally wide reaching, while still remaining specific and personalised.

 

 

Detergent brand Tide took advantage of a clean up operation required on a NASCAR track to create and post an online ad on social media sites within 72 hours of the event, in turn receiving exposure worth over $8.5 million for just a fraction of that price.

 

More targeted exposure for a cheaper sum. We think Marc Pritchard is onto a winner!

 

 

Posted on August 14th, 2012

About Dave Hayhurst

Dave is head strategist and account manager at Marriage. He has extensive experience in consumer marketing, from executing campaigns in the national press, direct mail with Sky TV and digital marketing in the mobile app space.

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Marriage is a leading creative agency in London and Bristol, specialising in brand, digital, direct respose and experience design. Our blog provides a commentary on the UK’s leading marketing campaigns, creative executions and industry-wide thought leadership.

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