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Unicef nail doormat standout with ‘please pick up’ messaging

Unicef’s latest doordrop campaign features a great, dualistic proposition. Please pick up.

 

‘Please pick up’ is printed in a full bleed image across the envelope, as if graffetied over the head of a child, who’s roughing it on the street.

 

A great way to shout at consumers from the doormat, and to engage with the fund-raising message wrapped inside.

 

Pick me up – great standout from a Unicef doordrop campaign.

Posted on May 30th, 2012

About Gemma Hayhurst

As lead creative, Gemma's expertise lies in brand development, print and packaging design. Her portfolio includes work on major accounts including WWF, Tesco, and the NHS.

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Marriage is a leading creative agency in London and Bristol, specialising in brand, digital, direct respose and experience design. Our blog provides a commentary on the UK’s leading marketing campaigns, creative executions and industry-wide thought leadership.

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