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Knowing your audience delivers a targeted and effective message. Image courtesy of www.themobilefoodguide.com

Heart, Head and Hand – Know your enemies well and your customers better, if you want to make them respond

Easyjet's notoriously responsive marketing, and their strategy of targeting customers consistently pays off, with increases in passenger numbers and revenue per passenger.

Developing a marketing strategy is the key to acquiring and retaining interest in your product.

Korea - Olympics

Specsavers launch a cheeky press ad today, capitalising on Korean flag fiasco

Rooney's commercial tweets are censored. Image courtesy of The Verge.

Twitter; Using other peoples fame for your own fortune

MnS Simply Food TV Advert

M&S TV Advert jibes at Tesco’s Everyday Value, with subtle comparison

unicef doordrop marketing

Unicef nail doormat standout with ‘please pick up’ messaging

This could be yours...for 2 weeks.

Launching our brand new internships. Two weeks of experience you’ll never forget.

Excited to be doing the invitations for #Olympic street party in #Easton Give us a shout if you want to join, we'll make sure you get one :)

Posted 357 days ago

Wow, brilliant engagement - http://t.co/OZCLr8bv Raising awareness of a new number for missing persons charity.... #116000

Posted 361 days ago

Direct Response Advert from the NHS. Image courtesy of telegraph.co.uk

Heart, Head and Hand – Grab attention to make your ads pay.

Advertising

The Art of Outdoor Media – How it fits in with your marketing strategy & what comes next?

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Social marketing on a shoe-string – University club set up text-a-toastie

Work.

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