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D&AD Awards Winners Announced: Tectonic shifts in Typography, Writing for Design and Writing for Advertising as digital and mobile media emerges

The D&AD Award winners were announced last night in a ceremony at London’s IMAX cinema after the final day of judging, unusually splitting the yellow and black pencils. The Black pencils are due to be announced at a the main awards event in September, where D&AD will celebrate their 50th birthday, looking back over the past five decades, where they will present the Black Pencils, and honouring the Yellow Pencil winners.


There was some really impressive work, a lot hugely deserving, but a tough year from the judges. In total there were 66 Yellow Pencils awarded to the best of the world’s design, advertising and communications work at the 2012 Awards.


The judges commented about the shifts at play as talents appear to have moved away from Typography & Writing, attracted by the emergent media in digital and mobile, where the awards had a strong year.


Below is a selection of some of this years entries & winners:


Direct campaign from LIDA for Greater London  – Capital Bee – Saving London’s Bees


No3 Gin – Packaging for Berry Bros & Rudd by Brandhouse WTS


LeviÕs Visual Identity System by Turner Duckworth

Target Heavy Food – BBDO Dusseldorf GmbH for Medicom Pharma GmbH

Interesting campaign for Ikea, where Ikea rents the space for their catalogue

We Make Voting Easy brand development for Elections Ontario


To see all the 2012 winners visit http://www.dandad.org/awards/professional/2012/categories


Posted on April 20th, 2012

About Gemma Hayhurst

As lead creative, Gemma's expertise lies in brand development, print and packaging design. Her portfolio includes work on major accounts including WWF, Tesco, and the NHS.

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Marriage is a leading creative agency in London and Bristol, specialising in brand, digital, direct respose and experience design. Our blog provides a commentary on the UK’s leading marketing campaigns, creative executions and industry-wide thought leadership.


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